Activity Cloud

Data insights helping event organizers and membership coordinators identify when, where, and how to reach customers.

My Role

As a senior designer, I worked with a team of junior designers, and the UX team to create a tool that leverages Active Network’s registration history and census data, and provides insights into global trends and behaviors for event organizers.

Project

SaaS Web App

Role

UI/UX Designer

Visual Exploration

Knowing that the product would be data heavy, I began by blocking out colors and and attempting to nail down a basic style for data presentation.

Colors & Typography

Once the stakeholders were happy with the basic designs, I began locking down the style. Colors were chosen to evoke eventful fun to soften the drab of data presentation. Brand font was chosen with an eye for readability.

River Bed
#313741

White
#ffffff

Picton Blue
#46c6e9

Pastel Red
#ff645c

Lavender Purple
#a07ab8

Rolling Stone
#748288

Koromiko
#fcbd67

Loblolly
#b3bdc1

Proxima Nova

Regular

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!$&@*) 0123456789

Proxima Nova

Semibold

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!$&@*) 0123456789

Proxima Nova

Bold

Aa

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
(.,:;?!$&@*) 0123456789

Icons

I hired a vendor and oversaw the creation of custom icons, keeping it simple but useful.

Map Pin

Trophy

Ribbon

Countdown

Registration

Swimming

Mtn Biking

Century Ride

Camping

Newsletter

The Product

Using data from activities, marketing campaigns, usage history, social analytics, and participant information, the app provides event organizers with actionable intelligence.

Onboarding

Once the stakeholders were happy with the basic designs, I began locking down the style.

Plan an event

At the heart of the app is the ability for the user to plan an event for which everything revolves around.

Campaign

The user is able to select targeted campaigns to boost reach and attendance.

Event Map

The heat map tracks event locations, social interests, registration timeline, and historical interest.

Intelligent Insight

Adjust goals and keep an eye on competition level, registration and revenue status, participant reach, and performance timeline.

Style Guide

I created a style guide covering everything from typography, color schemes, form elements, accessibility, etc., were covered in both online and offline formats.

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