Data insights helping event organizers and membership coordinators identify when, where, and how to reach customers.
As a senior designer, I worked with a team of junior designers, and the UX team to create a tool that leverages Active Network’s registration history and census data, and provides insights into global trends and behaviors for event organizers.
SaaS Web App
Knowing that the product would be data heavy, I began by blocking out colors and and attempting to nail down a basic style for data presentation.
Once the stakeholders were happy with the basic designs, I began locking down the style. Colors were chosen to evoke eventful fun to soften the drab of data presentation. Brand font was chosen with an eye for readability.
I hired a vendor and oversaw the creation of custom icons, keeping it simple but useful.
Using data from activities, marketing campaigns, usage history, social analytics, and participant information, the app provides event organizers with actionable intelligence.
Once the stakeholders were happy with the basic designs, I began locking down the style.
At the heart of the app is the ability for the user to plan an event for which everything revolves around.
The user is able to select targeted campaigns to boost reach and attendance.
The heat map tracks event locations, social interests, registration timeline, and historical interest.
Adjust goals and keep an eye on competition level, registration and revenue status, participant reach, and performance timeline.
I created a style guide covering everything from typography, color schemes, form elements, accessibility, etc., were covered in both online and offline formats.